Whilst it’s clear that we’re all going to be feeling the impact of Coronavirus on the way we live and work for a while to come, that doesn’t mean your business has to wait patiently. Instead, adapting to the so-called ‘new normal’ – be it by launching an online delivery service, holding digital events, doing more in the way of mail-out campaigns and so on – is a great opportunity for your brand to demonstrate how receptive and flexible it can be, in even the most challenging of circumstances.